Privacy Policy
Last updated: August 2026
Family.Reimagined is committed to respecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how Uplifecycle Pty Ltd (ABN 97 679 536 844), trading as Family.Reimagined (“Family.Reimagined”, “we”, “us” or “our”) collects, holds, uses and discloses personal information.
We recognise that information shared with Family.Reimagined may be particularly personal or sensitive, especially where it relates to separation, children, family relationships, finances, wellbeing, legal matters or family safety. We take this responsibility seriously.
This Privacy Policy is intended to explain our approach in plain language and is designed to comply with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth), to the extent those laws apply to us.
1. What personal information do we collect?
The information we collect will depend on how you interact with Family.Reimagined and the services you request.
This may include:
your name, preferred name or nickname;
contact details, including email address, telephone and mobile number;
suburb, state, country or other general location information;
information about your family circumstances and relationships;
information about children and other family members;
information about parenting arrangements and family transition arrangements;
information about your interactions and communications with Family.Reimagined;
information contained in documents or other material you provide to us;
information relating to legal or court proceedings where relevant to the services we provide;
financial information where relevant to a service we are providing;
information about your wellbeing or health where you choose or are required to provide it for a particular service;
information relating to family violence, safety concerns or other circumstances affecting family members, where relevant to the services we provide;
records of meetings, consultations, telephone calls or other interactions where appropriate and where the relevant consent has been obtained;
information contained in meeting notes, action lists, agreements, plans, correspondence and other records created as part of our services; and
information about your use of our website, where collected through cookies, analytics or similar technologies.
Some of this information may constitute sensitive information under the Privacy Act. We will only collect, use or disclose sensitive information where permitted or required by law and, where required, with your consent.
2. Information about children
Family.Reimagined supports families, including families with children.
Depending on the service being provided, we may collect information about children from parents, carers, professionals or other people involved in supporting the family. In appropriate circumstances, information may also be collected directly from a child.
We take particular care when handling information about children and aim to collect only information that is reasonably necessary for the services being provided.
Where information about a child is collected or shared, we will consider the child's privacy, safety and best interests, together with the rights and responsibilities of parents or guardians and any applicable legal requirements.
3. Sensitive information
Because of the nature of family separation and transition, some information provided to Family.Reimagined may be sensitive information.
This may include information relating to:
health or wellbeing;
family or domestic violence;
sexual or reproductive matters;
disability;
criminal matters;
legal proceedings;
family relationships; or
other matters that may be considered sensitive under Australian privacy law.
Where required by law, we will obtain your consent before collecting sensitive information.
You should only provide information about another person where you are authorised or otherwise permitted to provide that information.
4. How do we collect personal information?
We may collect personal information directly from you, including when you:
submit an enquiry through our website;
complete an intake, registration or other form;
contact us by email, telephone, SMS or other messaging service;
participate in a consultation, meeting or other Family.Reimagined service;
provide documents or other information to us;
communicate with us through social media;
subscribe to receive information from us; or
otherwise communicate with Family.Reimagined.
We may also collect information from other people or organisations where this is reasonably necessary for the services we provide and permitted by law.
This may include information from:
a former or current partner or family member;
a person who has referred you to Family.Reimagined;
a professional involved in supporting your family;
a lawyer or other legal professional;
a financial or accounting professional;
a counsellor, psychologist or other wellbeing professional;
a parenting or family support professional; or
another organisation involved in providing agreed services to your family.
Where we receive unsolicited personal information, we will handle it in accordance with applicable privacy laws.
5. Information collected through our website
When you visit our website, we may collect information about your use of the website, including technical information such as your browser, device, general location, pages visited and interactions with the website.
We may use cookies and similar technologies to:
operate and maintain the website;
improve website functionality;
understand how people use our website;
improve our services and communications; and
maintain website security.
The particular information collected through our website will depend on the technology and third-party services we use from time to time.
Where we use third-party analytics, advertising or other website services, those providers may collect information in accordance with their own privacy policies.
6. Why do we collect, hold, use and disclose personal information?
We collect, hold, use and disclose personal information for purposes including:
responding to enquiries;
understanding your circumstances and the services you require;
providing Family.Reimagined services;
coordinating services between relevant professionals;
helping families plan and manage their transition from one household to two;
preparing family transition plans, action lists, documentation and other agreed resources;
recording and documenting agreed decisions and actions;
communicating with you and other authorised people involved in your family's support;
arranging appointments and consultations;
providing information and resources;
managing payments and administration;
maintaining appropriate business and professional records;
improving our services and programs;
conducting research, evaluation and analysis, including using de-identified or aggregated information where appropriate;
sending information or marketing communications where you have consented or where otherwise permitted by law;
complying with our legal, regulatory, insurance or professional obligations; and
protecting the safety and rights of individuals where permitted or required by law.
We will not use personal information for purposes unrelated to the reason it was collected unless permitted or required by law or you have provided the necessary consent.
7. Sharing information within a family
Family.Reimagined recognises that a family may involve more than one person receiving or participating in our services.
Where appropriate, information may be shared between participating family members where this is necessary to provide the agreed service or to support the family's transition.
However, information provided to Family.Reimagined by one individual is not automatically available to another family member.
Where a person provides information to us on the understanding that it is private or confidential, we will consider whether we are authorised or required to share that information before doing so.
Our Client Service Agreement and other relevant service documents may contain more detailed rules about confidentiality, information sharing and communication between family members.
8. Sharing information with professionals and service providers
Family.Reimagined may work with independent specialists and other professionals to support a family.
Where relevant and authorised, we may share appropriate information with people such as:
Family Transition Coordinators;
Family Redesign Specialists;
Financial Transition Specialists;
lawyers and legal professionals;
accountants or financial professionals;
counsellors, psychologists or other wellbeing professionals;
parenting or family support professionals;
mediators or dispute resolution professionals; and
technology, administrative, payment, communications, data storage or other service providers who support our business.
We aim to share only information that is reasonably necessary for the relevant purpose.
Where we engage independent contractors or external professionals, we expect them to maintain appropriate confidentiality and privacy protections.
9. Meetings, recordings, notes and documentation
Family.Reimagined may create records of meetings, consultations and other interactions as part of providing its services.
Where appropriate, and where the required consent has been obtained, meetings may be recorded or transcribed for purposes such as:
creating an accurate record of discussions;
preparing meeting notes;
documenting agreed decisions and actions;
preparing or updating family transition plans;
supporting continuity between professionals; and
allowing participants to refer back to important discussions.
We will not knowingly record a meeting where consent is required and has not been obtained.
Meeting recordings, transcripts, notes and related documents may contain personal or sensitive information and will be handled in accordance with this Privacy Policy and any applicable service agreement.
10. Direct marketing
From time to time, Family.Reimagined may send information about our services, research, events, resources or other activities.
Where required by law, we will obtain your consent before sending direct marketing communications.
You can unsubscribe from marketing emails at any time by using the unsubscribe facility provided in the communication or by contacting us.
You can also contact us if you do not wish to receive SMS or other marketing communications.
11. How do we hold and protect personal information?
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.
Depending on the nature of the information and the service being provided, information may be held in electronic systems, cloud-based services, email accounts, documents, databases or other business systems operated by us or by service providers engaged by us.
Access to personal information is limited to people who reasonably need access to perform their role or provide the relevant service.
We also take reasonable steps to ensure that personal information is handled securely when it is shared with service providers or professionals.
No method of electronic storage or transmission can be guaranteed to be completely secure. If we become aware of a data breach that is subject to the Notifiable Data Breaches scheme, we will respond in accordance with our legal obligations.
12. Overseas disclosure
Some of the technology, data storage, communications, payment, analytics or other service providers we use may operate or store information outside Australia.
Where this occurs, personal information may be disclosed to or accessible by overseas recipients.
The countries in which information may be held or accessed will depend on the services and technology providers we use from time to time.
Before disclosing personal information overseas, we will take reasonable steps to ensure that it is handled in accordance with applicable Australian privacy requirements, including our obligations under the Privacy Act where applicable.
Where practicable, we will identify relevant overseas locations in our privacy information or other notices where required by law.
13. How long do we keep personal information?
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, to provide our services, to meet legal, professional, insurance, accounting or record-keeping requirements, or to resolve disputes and protect our legitimate interests.
When personal information is no longer required, we will take reasonable steps to securely destroy or de-identify it, subject to any legal or other obligations requiring us to retain it.
14. Accessing and correcting your information
You may request access to personal information that Family.Reimagined holds about you.
You may also ask us to correct personal information if you believe it is inaccurate, incomplete, out of date or misleading.
To make a request, please contact us using the details below.
We may need to verify your identity before providing access to personal information or making corrections.
In some circumstances, we may be unable to provide access or make a requested correction where permitted or required by law. If this occurs, we will explain the reason where we are able to do so.
15. Anonymity and pseudonyms
Where it is lawful and practicable to do so, you may deal with Family.Reimagined anonymously or using a pseudonym.
However, there will be circumstances where we need sufficient identifying information to provide our services, establish a client relationship, communicate with you, manage safety issues, process payments or comply with legal obligations.
16. Privacy complaints
If you believe that Family.Reimagined has not handled your personal information appropriately or may have breached the Australian Privacy Principles, we encourage you to contact us first so that we can investigate and respond.
Please contact:
Privacy enquiries and complaints
Email: ask@thecleverlabel.com
We will acknowledge and investigate privacy complaints and aim to respond within a reasonable period.
If you are not satisfied with our response, or you do not wish to complain to us directly, you may contact the Office of the Australian Information Commissioner (OAIC).
The OAIC can be contacted through:
Website: www.oaic.gov.au
Telephone: 1300 363 992
More information about making a privacy complaint is available on the OAIC website.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, information-handling practices or legal obligations.
The latest version will be published on the Family.Reimagined website and will include the date it was last updated.
We recommend checking this page periodically for updates.
18. Contact us
If you have questions about this Privacy Policy, how we handle personal information, or your privacy rights, please contact:
Family.Reimagined
Uplifecycle Pty Ltd
ABN 97 679 536 844
Privacy enquiries: ask@thecleverlabel.com
We intend to establish a dedicated Family.Reimagined privacy email address and will update this Privacy Policy when that address is available.
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