Privacy Policy

Last updated: September 2026

1. About this Privacy Policy

Uplifecycle Pty Ltd (ABN 97 679 536 844), trading as Family.Reimagined (“Family.Reimagined”, “we”, “us” or “our”), is committed to respecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, hold, use and disclose personal information when you:

  • visit our website;

  • contact or make an enquiry with us;

  • complete an assessment, questionnaire, intake form or registration form;

  • book a consultation or introductory call;

  • participate in a Family.Reimagined service or program;

  • receive information, resources or referrals from us;

  • communicate with our team or participating professionals; or

  • otherwise interact with Family.Reimagined.

Information shared with Family.Reimagined can be highly personal. It may concern separation, children, parenting, relationships, finances, wellbeing, legal matters, conflict or family safety. We recognise the trust involved in sharing this information and take our responsibilities seriously.

This Privacy Policy is intended to comply with the Australian Privacy Principles under the Privacy Act 1988 (Cth), to the extent that the Privacy Act applies to us. We also aim to follow the principles in this policy as a matter of good practice.

This Privacy Policy should be read with any collection notice, consent form, client service agreement, practitioner agreement or other terms applying to a particular service.

2. What is personal information?

Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable.

Some personal information is classified as “sensitive information” under Australian privacy law and is subject to additional protection. This can include information about a person’s:

  • health or disability;

  • racial or ethnic origin;

  • religious or philosophical beliefs;

  • sexual orientation or practices;

  • political opinions or associations;

  • professional or trade association membership;

  • criminal record; or

  • biometric information.

Other information handled by Family.Reimagined—such as information about children, relationships, finances, court proceedings, conflict or family safety—may also be extremely private, even where it is not legally classified as sensitive information. We aim to handle that information with particular care.

3. What information do we collect?

The information we collect depends on how you interact with us and the services you request.

Identity and contact information

This may include:

  • your name, preferred name or nickname;

  • your date of birth or age range;

  • your email address;

  • your telephone or mobile number;

  • your address, suburb, state, country or general location;

  • your preferred contact method; and

  • information needed to confirm your identity.

Family and relationship information

This may include:

  • your relationship status and separation circumstances;

  • information about a current or former partner;

  • relationship dates and relevant history;

  • information about children, dependants and other family members;

  • current and proposed living arrangements;

  • parenting roles, routines and responsibilities;

  • care arrangements and time spent with each parent;

  • communication and decision-making arrangements;

  • family priorities, concerns and desired outcomes; and

  • information about conflict, communication difficulties or power imbalances.

Information about children

This may include:

  • a child’s name, age or date of birth;

  • current and proposed care arrangements;

  • education, childcare, health or developmental information;

  • routines, activities and important relationships;

  • a child’s individual needs and circumstances;

  • information provided by a parent, carer or relevant professional; and

  • where appropriate and lawful, information obtained directly from a child.

Financial and property information

Where relevant to the service, we may collect:

  • employment and income information;

  • assets, liabilities and financial resources;

  • property ownership and estimated values;

  • bank, loan, mortgage and credit information;

  • superannuation interests;

  • business, trust or company interests;

  • expenses and financial commitments;

  • financial contributions and non-financial contributions;

  • insurance information;

  • information about future financial needs;

  • financial disclosure documents; and

  • proposed property or financial arrangements.

We generally do not need to retain complete payment-card details. Payments may be processed by an external payment provider subject to that provider’s privacy and security practices.

Legal and professional information

This may include:

  • information about legal advice you have received;

  • current or previous court or dispute-resolution proceedings;

  • court orders, agreements, parenting plans or legal documents;

  • information about lawyers, accountants, counsellors, psychologists, coaches, mediators or other professionals involved with your family;

  • correspondence with professional advisers where you have authorised this; and

  • information needed to coordinate agreed professional services.

Family.Reimagined does not treat information received from you as legally privileged merely because it concerns a legal issue. Legal professional privilege may apply separately to confidential communications between you and your independent lawyer.

Health, wellbeing and family-safety information

Where relevant and appropriate, we may collect information about:

  • physical or mental health;

  • disability or additional support needs;

  • emotional wellbeing;

  • counselling or other professional support;

  • family or domestic violence;

  • coercive, intimidating or harmful behaviour;

  • safety concerns involving an adult or child;

  • substance use or dependency;

  • criminal allegations, charges or convictions; and

  • other circumstances that could affect service suitability or the way services are delivered.

We will seek consent to collect sensitive information where consent is required by law, unless another legal exception applies.

Assessment, intake and questionnaire information

When you complete a Family.Reimagined assessment, quiz, enquiry form or intake process, we may collect:

  • your answers;

  • calculated scores or assessment categories;

  • information about your priorities, concerns and readiness;

  • information about the stage of your separation;

  • information about your available support;

  • your preferred service pathway;

  • information about your ability or intention to obtain services; and

  • any comments or free-text information you provide.

An online assessment may generate a result or recommended next step based on the answers you provide. These results are intended to provide general guidance and do not constitute legal, financial, therapeutic or other professional advice.

We do not intend to make decisions with significant legal or similarly important effects solely through automated assessment results. A person may review the information when determining whether a particular Family.Reimagined service appears suitable.

Communications and service records

We may collect or create:

  • emails, text messages and other correspondence;

  • appointment and attendance records;

  • notes of telephone calls, consultations and meetings;

  • case notes;

  • task lists, timelines and action plans;

  • family transition plans;

  • parenting or family-redesign documents;

  • financial working documents;

  • records of decisions and agreements;

  • feedback, complaints or survey responses; and

  • other records reasonably required to provide or manage our services.

Website and technical information

When you use our website or an online service, we or our technology providers may collect:

  • your IP address;

  • browser and device information;

  • general location information;

  • pages viewed and links selected;

  • the date, time and duration of your visit;

  • referring websites;

  • cookie identifiers;

  • form interactions; and

  • website performance, security and analytics information.

4. How do we collect information?

We may collect personal information directly from you when you:

  • visit our website;

  • complete an online assessment, quiz or form;

  • make an enquiry;

  • book a consultation;

  • participate in an intake or suitability process;

  • enter into a client service agreement;

  • attend a consultation, meeting or program;

  • provide documents or other material;

  • communicate with us by email, telephone, SMS, social media, videoconference or another channel;

  • make a payment;

  • subscribe to updates;

  • participate in research, surveys or evaluation; or

  • provide feedback or make a complaint.

We may also collect information from:

  • your current or former partner;

  • another participating family member;

  • a parent, guardian or carer;

  • someone referring you to Family.Reimagined;

  • a professional involved in supporting you or your family;

  • a Family Transition Coordinator;

  • a Family Redesign Specialist;

  • a Financial Transition Specialist;

  • a safety, wellbeing or support professional;

  • a lawyer, accountant, financial professional, counsellor, psychologist, coach or mediator;

  • an independent reviewer or panel member;

  • publicly available sources;

  • service providers operating our website, forms, assessment tools, booking systems, payment systems or communications platforms; or

  • another person or organisation where you have authorised the collection or it is otherwise permitted by law.

If we receive unsolicited personal information, we will determine whether we could lawfully have collected it. If not, we will take reasonable steps to destroy or de-identify it, where lawful and reasonable.

If you provide personal information about another person, you should ensure that you are authorised or otherwise permitted to provide it. Where practicable, you should also make that person aware of this Privacy Policy.

5. Information about children

Family.Reimagined supports families with children and may need to collect information about children to understand family circumstances and provide services.

We aim to:

  • collect only information reasonably necessary for the relevant purpose;

  • take account of the child’s age, maturity, privacy, safety and best interests;

  • explain how information may be used or shared;

  • restrict access to those who reasonably need it;

  • avoid unnecessary identification of children in research, marketing or public reporting; and

  • obtain appropriate authority or consent where required.

A parent or guardian’s ability to access information about a child may depend on the circumstances, including the child’s age and maturity, the nature of the information, applicable court orders and relevant legal obligations.

We will not knowingly publish an identifiable child’s story, photograph, recording or testimonial for promotional purposes without appropriate permission.

6. Why do we collect, use and disclose personal information?

We may collect, hold, use and disclose personal information to:

  • respond to enquiries;

  • provide requested information or resources;

  • arrange and manage appointments;

  • understand your family’s circumstances and needs;

  • assess whether a service appears appropriate or suitable;

  • provide assessment results or recommended next steps;

  • prepare a proposed service pathway, scope or quotation;

  • establish and manage a client relationship;

  • deliver Family.Reimagined services;

  • coordinate work between authorised professionals;

  • help families plan and manage a transition from one household to two;

  • assist with parenting, financial, communication and implementation processes;

  • prepare plans, timelines, action lists and other agreed documents;

  • record decisions, actions and areas of agreement or disagreement;

  • communicate with participating family members and authorised professionals;

  • arrange referrals or introductions;

  • obtain specialist input or independent review where authorised;

  • process payments and maintain accounting records;

  • manage contracts, insurance and business administration;

  • maintain appropriate professional and service records;

  • monitor service quality and improve our processes;

  • manage risks, complaints, disputes and possible conflicts of interest;

  • comply with legal, regulatory, insurance and professional obligations;

  • investigate or respond to suspected unlawful conduct;

  • protect the rights, safety or wellbeing of a person where permitted or required by law;

  • conduct research, analysis, service evaluation or advocacy;

  • prepare de-identified or aggregated statistics and reports;

  • send marketing communications where you have consented or where otherwise permitted by law; and

  • operate, secure and improve our website and technology systems.

We will not use or disclose personal information for an unrelated purpose unless you have consented or the use or disclosure is otherwise permitted or required by law.

7. Working with more than one family member

Family.Reimagined may provide a coordinated service involving both separating parents or multiple members of a family.

Before services begin, we aim to explain:

  • who is participating in the service;

  • whether Family.Reimagined is working with the family collectively, with individuals separately, or both;

  • what information will ordinarily be shared;

  • what information may be kept separately;

  • which professionals may receive information;

  • how joint documents and communications will be managed; and

  • the limits of confidentiality.

Information provided by one person is not automatically available to another family member. However, information may be shared where:

  • sharing is part of the agreed service;

  • the person has consented;

  • it is reasonably expected in the circumstances;

  • it is included in a joint meeting, communication or document;

  • it is needed to coordinate an authorised service;

  • disclosure is required or permitted by law; or

  • disclosure is reasonably necessary to address a serious threat to life, health or safety and is permitted by law.

You should not assume that information provided during a joint service can later be withheld from all other participants. The applicable client service agreement, consent process or collection notice may establish more specific information-sharing rules.

We may limit, pause or change a service where uncertainty about confidentiality, consent, conflicts or information sharing prevents us from delivering the service appropriately.

8. Who may receive personal information?

Depending on the circumstances and your authorisations, we may disclose personal information to:

  • Family.Reimagined personnel;

  • Family Transition Coordinators;

  • Family Redesign Specialists;

  • Financial Transition Specialists;

  • safety or wellbeing professionals;

  • lawyers and legal professionals;

  • accountants, financial professionals or money coaches;

  • counsellors, psychologists, social workers, coaches or other wellbeing professionals;

  • parenting or family-support professionals;

  • mediators and dispute-resolution professionals;

  • independent reviewers, advisory panel members or subject-matter specialists;

  • administrative or virtual-assistance providers;

  • website, hosting, assessment, form, booking and survey providers;

  • email, telephone, videoconferencing and communications providers;

  • cloud-storage and document-management providers;

  • payment processors and accounting providers;

  • IT support and cybersecurity providers;

  • insurers, auditors and professional advisers;

  • research or evaluation providers;

  • government agencies, regulators, courts, tribunals, law-enforcement bodies or other parties where disclosure is authorised or required by law; and

  • another person or organisation where you have authorised the disclosure.

We aim to disclose only the information reasonably necessary for the relevant purpose.

Contractors and service providers engaged by Family.Reimagined are expected to comply with appropriate privacy, confidentiality and security obligations.

9. Independent professionals and referrals

Some professionals involved in a Family.Reimagined service may be independent contractors or independent service providers rather than employees of Family.Reimagined.

An independent professional may:

  • enter into a separate agreement with you;

  • provide services under their own professional obligations;

  • hold their own records;

  • apply their own privacy policy; and

  • be independently responsible for advice or services they provide.

Where we refer or introduce you to an external provider, we will ordinarily obtain your authority before providing that person with personal information, unless disclosure is otherwise permitted or required by law.

Receiving a referral does not require you to engage that provider. You may ask what information we propose to share before agreeing to a referral.

If Family.Reimagined may receive a referral fee, commission or other benefit connected with a referral, this should be disclosed separately where relevant.

10. Assessments, technology and automated results

Family.Reimagined may use third-party platforms to provide:

  • online assessments or questionnaires;

  • enquiry and intake forms;

  • appointment booking;

  • videoconferencing;

  • document sharing;

  • electronic signatures;

  • payment processing;

  • analytics; and

  • communications.

Those providers may collect and process information on our behalf or under their own terms and privacy policies.

Assessment results may be calculated automatically from your answers. A result is only as accurate and complete as the information supplied. It should not be relied on as a substitute for advice from a qualified lawyer, accountant, financial adviser, psychologist, counsellor, health professional or other appropriate practitioner.

We may use technology to support administration, summarisation, document preparation or service coordination. We will take reasonable steps to ensure that any use of technology is consistent with our privacy and confidentiality obligations.

We will not knowingly place identifiable client information into a publicly available artificial-intelligence service for service-delivery purposes unless appropriate privacy, confidentiality and security arrangements are in place and the use is authorised or otherwise permitted.

11. Meetings, recordings, transcription and notes

We may prepare notes or other records of consultations, telephone calls, meetings and communications.

A meeting or consultation may be recorded or transcribed only where:

  • recording is lawful;

  • the required consent has been obtained; and

  • participants have been informed of the intended purpose.

Recordings or transcripts may be used to:

  • create an accurate record;

  • prepare notes or action lists;

  • document decisions;

  • update a transition plan;

  • support continuity between authorised professionals; or

  • allow participants to review agreed information.

Recordings, transcripts and meeting notes may contain personal or sensitive information and will be handled in accordance with this Privacy Policy and any applicable service agreement.

Participants must not independently record a meeting without ensuring that doing so is lawful and consistent with the applicable service terms.

12. Research, reporting and service improvement

We may use information to evaluate and improve our services, understand family-separation experiences, develop resources and contribute to research, advocacy or public discussion.

Where practicable, information used in public reports, presentations, research findings, case studies or advocacy material will be aggregated or de-identified so that individuals and families are not reasonably identifiable.

We will seek additional permission before publicly using an identifiable testimonial, case study, photograph, recording or personal story, unless the use is otherwise permitted by law.

De-identification reduces privacy risks but may not eliminate them completely. We will take reasonable steps appropriate to the circumstances.

13. Cookies, analytics and online advertising

Our website and online platforms may use cookies, pixels and similar technologies to:

  • operate and maintain the website;

  • remember preferences;

  • understand how visitors use the website;

  • measure the effectiveness of content or advertising;

  • improve services and communications;

  • detect misuse or security threats; and

  • support relevant advertising.

Some analytics, social-media or advertising providers may collect information directly through our website and combine it with information they hold about you.

You may be able to restrict cookies through your browser settings or the controls provided by the relevant platform. Disabling cookies may affect website functionality.

Third-party websites and platforms have their own privacy policies. Family.Reimagined is not responsible for the privacy practices of a third-party site merely because we link to it.

14. Direct marketing

We may send information about our services, research, resources, events or other activities where:

  • you have consented;

  • you would reasonably expect to receive it; or

  • sending it is otherwise permitted by law.

You can unsubscribe from marketing emails at any time by using the unsubscribe link or contacting us.

You can ask us to stop sending SMS or other marketing communications by replying as instructed or contacting us.

We will not require you to agree to marketing as a condition of receiving a service where that consent is not reasonably necessary.

15. How do we hold and protect information?

Personal information may be held in:

  • cloud-based systems;

  • email and communications accounts;

  • client or case-management records;

  • assessment and form platforms;

  • document-management and collaboration systems;

  • financial and payment systems;

  • meeting notes and working documents;

  • electronic databases; and

  • limited physical records.

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. Measures may include:

  • role-based access controls;

  • password protection and multi-factor authentication;

  • secure storage and sharing arrangements;

  • access restrictions;

  • confidentiality obligations;

  • secure disposal practices;

  • staff and contractor guidance;

  • system monitoring, backups and security protections; and

  • reviewing the privacy and security arrangements of key service providers.

No electronic storage or transmission method can be guaranteed to be completely secure. You should take care when sending sensitive information by ordinary email, SMS or other communication channels and ask us about available alternatives if needed.

16. Overseas storage and disclosure

Some technology, cloud-storage, communications, assessment, analytics, payment or administrative providers may operate in or allow information to be accessed from countries outside Australia.

The countries involved will depend on the providers used from time to time. These may include countries in which a provider, its related companies, data centres or support personnel operate.

Where practicable, we will identify likely overseas locations in a relevant collection notice or other privacy information.

Where Australian privacy law requires us to do so, we will take reasonable steps before disclosing personal information overseas to ensure that it is handled consistently with applicable Australian privacy requirements.

Information stored or processed overseas may also be subject to the laws of the relevant country.

17. How long do we keep information?

We retain personal information only for as long as reasonably necessary to:

  • provide or administer services;

  • maintain appropriate professional and business records;

  • meet legal, accounting, insurance or contractual requirements;

  • respond to complaints or disputes;

  • protect our legitimate interests; or

  • fulfil the purpose for which the information was collected.

Different records may have different retention periods.

When personal information is no longer required, we will take reasonable steps to securely destroy or de-identify it, unless we are legally required or otherwise permitted to retain it.

Information contained in backups may remain for a limited period until the relevant backup is overwritten or securely retired.

18. Accessing and correcting your information

You may ask for access to personal information we hold about you or request that it be corrected if you believe it is inaccurate, incomplete, out of date, irrelevant or misleading.

To make a request, contact us using the details at the end of this policy.

We may need to verify your identity before responding.

In some circumstances, we may be permitted or required to refuse access or correction. For example, access might unreasonably affect another person’s privacy, reveal confidential evaluative information or be restricted by law.

Where we refuse a request, we will generally explain the reason and available complaint options, where it is lawful and reasonable to do so.

Access to records involving more than one family member may require information about other people to be removed or withheld.

You may also ask us to associate a statement with information you believe is incorrect where we do not agree to amend it, as provided by applicable law.

19. Deletion and withdrawal of consent

You may ask us to delete information or withdraw a consent you have previously provided.

We will consider the request, but we may need or be permitted to retain information for legal, insurance, contractual, professional, record-keeping or dispute-management purposes.

Withdrawing consent does not affect uses or disclosures already made lawfully. It may also affect our ability to provide or continue a service.

20. Anonymity and pseudonyms

Where lawful and practicable, you may make a general enquiry or access public information anonymously or using a pseudonym.

We may require sufficient identifying information where needed to:

  • provide a personalised service;

  • verify who we are dealing with;

  • manage information involving multiple family members;

  • assess service suitability;

  • coordinate authorised professionals;

  • manage payments;

  • address safety concerns; or

  • comply with legal obligations.

21. Data breaches

If we become aware of suspected unauthorised access to, loss of or disclosure of personal information, we will assess and respond to the incident.

Where the Notifiable Data Breaches scheme applies and the relevant legal test is met, we will notify affected individuals and the Office of the Australian Information Commissioner as required.

We may also contact affected individuals in other circumstances where we consider notification appropriate.

22. Privacy complaints

If you believe Family.Reimagined has not handled your personal information appropriately, please contact us so that we can investigate.

Please provide:

  • your name and contact details;

  • a description of the issue;

  • relevant dates or communications; and

  • the outcome you are seeking.

We will acknowledge the complaint and aim to investigate and respond within a reasonable period. We may contact you if additional information is required.

If you are not satisfied with our response—or do not wish to complain to us directly—you may contact the Office of the Australian Information Commissioner:

23. Collection notices and service agreements

We may provide a shorter privacy collection notice when collecting information through a particular form, assessment, survey, referral or service.

A collection notice may explain matters specific to that collection, including:

  • why the information is being collected;

  • whether providing it is optional;

  • what may happen if it is not provided;

  • who may receive it;

  • whether it is likely to be sent overseas; and

  • how it will be used.

Where a collection notice, consent form or client service agreement imposes a more specific requirement, it should be read together with this Privacy Policy.

24. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to:

  • our services;

  • our team or practitioner model;

  • technology providers;

  • information-handling practices;

  • legal obligations; or

  • regulatory guidance.

The latest version will be published on the Family.Reimagined website with its last-updated date.

Material changes may also be communicated directly where appropriate.

25. Contact us

For questions, access or correction requests, withdrawal of consent or privacy complaints, please contact:

Family.Reimagined
Uplifecycle Pty Ltd
ABN 97 679 536 844

Email: alex@familyreimagined.au
Website: www.familyreimagined.au

© 2026 Family.Reimagined. All rights reserved.